The challenge
Attract German customers to the campsite and reassure them about the measures taken in relation to the Covid-19 pandemic.
Resasol
Resasol, offers camping and residential rental accommodation in the Landes region, including the Camping Village Resort & Spa Le Vieux Port *****. A complex offering all kinds of activities and entertainment on the Landes coast.
The solution
WombatMedia set up a multi-channel communication campaign: digital and billboard advertising.
The advertising posters for Le vieux port campsite were deployed in Germany in various major cities on urban billboards (columns, billboards, posters in metro trains).
The digital campaign took place on Facebook, with targeted advertisements.
The result
The various campaigns carried out (digital and billboard) have increased the number of bookings for the 2021 season.
